the bridge pr

why big business should ride with the hood

next week vanity fair will release an interview with music mogul jay-z that illustrates the connection between the streets and the suites.

during the interview jay-z shares how his time as a street hustler helped him climb to the top of the media industry.

big business can take a lesson from jay-z by learning about the hood and using that to help build a strong business.

black buying power is expected to reach $1.1 trillion by 2015. recognizing the buying power of the black and brown communities, many companies are creating targeted
ad campaigns to capture a piece of this market, but are they doing it well?

what will $7.75 buy you?

what will $7.75 buy you?

the income gap between the top 1 percent and remaining 99 percent is greater than it has been since the 1920's. american companies are recording profits in the trillions of dollars while the rest of us are left to make ends meet. this has to stop and everyone has to do their part.