Brandi Williams
corporate social responsibility should not be a ...
corporate social responsibility should not be a brand campaign
Brandi Williams
#pr is more than publicity
#pr is more than publicity
Brandi Williams
raynard jackson: quit stirring the pot!

news one recently reported a story on republican strategist raynard jackson. in the story they point out that jackson believes white women are helping black men more than black women. according to news one, jackson cites black women's faithful support of President Obama as the primary basis for his position.

while i think this is a pretty ridiculous barometer, i will have to agree with the underlying message that President Obama needs to do better and we (black women and black America) need to hold him (and all our leaders) accountable for doing better. i am doubtful that we will see him change his ways in relation to the policies that impact us before his term is out (doesn't mean we shouldn't try). our political leaders will not take a stand to help black folk alone. no one wants to be seen as an ally to black America.

Customer loyalty, WNBA, Public relations, LGBT, Marketing
Brandi Williams
no more campaigns

the wnba announced they will launch a campaign specifically targeted for the lbgt community. this news is significant to me for two main reasons:

no more campaigns
Brandi Williams
for the "LUV" of black boys

what can we do to help black men realize they are powerful beyond measure and have everything they need to provide and protect their families?

for the "LUV" of black boys

corporate social responsibility

corporate social responsibility should not be a brand campaign

"over the last 20 years, #CSR has not proven all that effective & certainly not enough to make #socialchange.”  

~ @svpcharlotte Twitter account

this begs the question why? why haven’t corporate social responsibility programs been effective at answering business questions and pushing social change?

CSR's move from a function of human resources to marketing has created a trend that is not good for business and doesn’t support social change. too often companies use their CSR programs as an extension of their branding and marketing efforts. they believe that having their name and logo attached to a cause will bolster business. it may, but the success of the program won’t be easily quantifiable. they won’t be able to measure the return on investment in a way that shows the impact on business or the community because they didn’t design their CSR program to create long-term, deep impact on their bottom line or community. this is what CSR should be about, giving deep for positive business results and to push social change. to accomplish this companies should:

  • align their charitable giving with their business goals.
  • partner and collaborate with other for-profit companies and non-profit organizations to address community need.
  • develop a sustainable, long-term funding model to provide continuous support for the community.
  • be consistent to build brand loyalty.