if you believe what you see on television and on social media, you would believe that public relations is all about a party and securing media coverage.

news flash: there's more to #pr than partying and media coverage.

why are you getting excited about those one-time hits? that isn't sustainable.

instead of seeking your :15 seconds of fame during your album or product release or once every few blue moons in the media, opt for a strategic #pr plan that builds your brand and deepens brand loyalty.

just like true health starts with a lifestyle change, true #pr starts with organizational change that is deeper than a campaign or publicity.

think about this: what does your brand say about you when there is no campaign and when no one is watching?