Brandi Williams
corporate social responsibility should not be a ...
corporate social responsibility should not be a brand campaign
Brandi Williams
#pr is more than publicity
#pr is more than publicity
Brandi Williams
raynard jackson: quit stirring the pot!

news one recently reported a story on republican strategist raynard jackson. in the story they point out that jackson believes white women are helping black men more than black women. according to news one, jackson cites black women's faithful support of President Obama as the primary basis for his position.

while i think this is a pretty ridiculous barometer, i will have to agree with the underlying message that President Obama needs to do better and we (black women and black America) need to hold him (and all our leaders) accountable for doing better. i am doubtful that we will see him change his ways in relation to the policies that impact us before his term is out (doesn't mean we shouldn't try). our political leaders will not take a stand to help black folk alone. no one wants to be seen as an ally to black America.

Customer loyalty, WNBA, Public relations, LGBT, Marketing
Brandi Williams
no more campaigns

the wnba announced they will launch a campaign specifically targeted for the lbgt community. this news is significant to me for two main reasons:

no more campaigns
Brandi Williams
for the "LUV" of black boys

what can we do to help black men realize they are powerful beyond measure and have everything they need to provide and protect their families?

for the "LUV" of black boys

Brandi Williams

#pr is more than publicity

if you believe what you see on television and on social media, you would believe that public relations is all about a party and securing media coverage.

news flash: there's more to #pr than partying and media coverage.

why are you getting excited about those one-time hits? that isn't sustainable.

instead of seeking your :15 seconds of fame during your album or product release or once every few blue moons in the media, opt for a strategic #pr plan that builds your brand and deepens brand loyalty.

just like true health starts with a lifestyle change, true #pr starts with organizational change that is deeper than a campaign or publicity.

think about this: what does your brand say about you when there is no campaign and when no one is watching?

why big business should ride with the hood

next week vanity fair will release an interview with music mogul jay-z that illustrates the connection between the streets and the suites.

during the interview jay-z shares how his time as a street hustler helped him climb to the top of the media industry.

big business can take a lesson from jay-z by learning about the hood and using that to help build a strong business.

black buying power is expected to reach $1.1 trillion by 2015. recognizing the buying power of the black and brown communities, many companies are creating targeted
ad campaigns to capture a piece of this market, but are they doing it well?