Building a strong brand is about more than a great concept. Execution is everything. Here's a great example of execution.
news one recently reported a story on republican strategist raynard jackson. in the story they point out that jackson believes white women are helping black men more than black women. according to news one, jackson cites black women's faithful support of President Obama as the primary basis for his position.
while i think this is a pretty ridiculous barometer, i will have to agree with the underlying message that President Obama needs to do better and we (black women and black America) need to hold him (and all our leaders) accountable for doing better. i am doubtful that we will see him change his ways in relation to the policies that impact us before his term is out (doesn't mean we shouldn't try). our political leaders will not take a stand to help black folk alone. no one wants to be seen as an ally to black America.
Customer loyalty, WNBA, Public relations, LGBT, Marketing
the wnba announced they will launch a campaign specifically targeted for the lbgt community. this news is significant to me for two main reasons:
