A few years ago I told you to Get on a ship. I said that partnership, relationship and stewardship were important to every business. I failed to mention fellowship.

Fellowship is defined as:

The condition of similar interests, ideals or experiences as by reason of profession, religion, or nationality
The companion of individuals in a congenial atmosphere on equal terms

Fellowshipping is an important part of public relations. We must remember that relationships are developed and cultivated through fellowship.

The lesson. Take time to fellowship with colleagues, potential clients, and clients. Create opportunities for your clients to fellowship. The result will be strong, lasting relationships that lead to mutually beneficial relationships. That's what PR is all about, right?