Slay Like Bey Cohort is a series of branding classes offered for women of color who are launching a business, project or program; looking to take their business, project, or program to the next level; and/or who are trying to create a personal brand to help advance their career or personal ambitions. The six-week course teaches participants the fundamentals of building a brand, delivering on the brand promise and how to promote their brand using digital tools, including website, newsletter, text and social media. The six-week course includes the following classes ::
Slay Like Bey :: Parts I & II
Part I - During this class we examine Beyoncé’s career and use examples from her brand to help you determine things necessary to build your brand.
Slay Like Bey :: Part II - During this class we discuss branding overall and will work on your brand plan to align with the brand statement that you create. You will leave with the start of a branding plan for your business. You could get a full plan completed if you do the work before to really flesh out your idea and your brand statement.
Digital Media 101 :: This class will teach you how to leverage your brand on using digital platforms, including tips and tricks for reaching your audiences on a consistent basis. You will also learn about free online resources that can help you create memes, etc.
Website Design :: Using the Squarespace platform, you will learn how to create a website so that you brand will have an online presence outside of social media.
Consultation Day & Graduation :: Participants will spend time finalizing their brand plan, social media plans and getting feedback. We will also graduate.
Participants will leave six-week experience class with ::
A brand statement
A brand plan that includes how to carry the promise through operationally
Digital media tools that can be used to help promote their brand
Sistafriends who will help you grow in business
Additionally participants will also receive ::
Two hours of one-on-one phone consultation during the six-weeks. This can be scheduled in four 30 minute phone sessions or two one hour sessions.
Access to a private Facebook group that will offer information on branding on a consistent basis and allow participants to engage in conversation on branding and sharing with their cohort and other cohorts on their brands. The group will become a virtual support group where they can share business resources, etc.
Interested? Register below.