Tremaine Aldon Neverson's (bka Trey Songz) first album was a commercial flop, selling a mere 40,000 albums its first week and never being certified by the RIAA (for the record, I was in the number ... I purchased the first album). A bit disconcerting considering he had the stamp of approval from the Queen of Soul herself, Ms. Aretha Franklin. It however is not surprising - at least for those of us in the PR, marketing and advertising industry. Trey's failure was due in large part to the failure of his team to recognize that his look and sound didn't match his age or the audience they were targeting.