the black community is in crisis. everyone knows it. what are you going to do to change it?
Tremaine Aldon Neverson's (bka Trey Songz) first album was a commercial flop, selling a mere 40,000 albums its first week and never being certified by the RIAA (for the record, I was in the number ... I purchased the first album). A bit disconcerting considering he had the stamp of approval from the Queen of Soul herself, Ms. Aretha Franklin. It however is not surprising - at least for those of us in the PR, marketing and advertising industry. Trey's failure was due in large part to the failure of his team to recognize that his look and sound didn't match his age or the audience they were targeting.
So many people think they know what public relations is and what it is not. They think that a person who can write a press release is a PR professional. Add a little bit of smooth talking with that and they believe they have found the golden ticket to superstar success. WRONG!
Roland Martin had a message during the opening plenary session of the National Forum for Black Public Administrators conference that was not only for public administrators, but for public relations professionals as well. He challenged them to take a micro - not macro - approach to impacting change.
A few years ago I told you to Get on a ship. I said that partnership, relationship and stewardship were important to every business. I failed to mention fellowship.