What Is PR For Social Justice?

If you have been following this blog then you know I have transitioned through the years.

It's very evident in my writing. At the end of last year I began a rebranding project. I went from promoting studio b public relations to branding myself as an expert PR professional with a focus on social justice. But what exactly does that look like?

It looks like a post I made recently to my Facebook page (see below). It is honest, raw conversation about social issues impacting our nation with a focus on PR. It is me advocating for what is socially, morally and ethically correct. It is me standing up for the little man. It is me helping the little man learn to fish by teaching them how to stand up for themselves. It is me using the power of PR to advance social justice causes. It is advocacy.

I hope you will join me as I embark on this journey. You can help by sharing my posts. Commenting on this blog and challenging me when you think I am out of order. You can help by joining causes that I introduce to you that you believe in. You can help by simply not sitting by while people are suffering. You can help by letting the world know you were here.

b'lesson: Make sure the world knows you were here.

Be a Rebel

Facebook message:

I just finished reading an interview with Dr. Steve Perry in IMPACT magazine. There were a couple of quotes that stood out to me ... and moved me to start moving toward my bliss and passion even harder. Here they are:

"We are at the point were we need to stop trying to be polite." Funny thing is Victoria Johnson helped me realize this. Born and raised in the South ... and being black in the South ... you are taught to be polite, to be nice. Sometimes you have to be honest and hurt a feeling or two to get things done. I won't be so nice in 2013. #ijs #believethat #joinme

"Schools [in the black and Latino community] suck not because kids are black and Latino; they suck because the people who work in them are not good at their jobs." In my church voice ... Well! This is so true. If you are have lost your passion for your work and aren't willing to take risks to or be a maverick ... find a profession where you are willing to do those things. Our kids need people who believe in them and are willing to be non-compliant to get shit done (excuse my French, but I am comfortable enough with myself to say I have the problem's sailors do.)

"If they [kids] aren't dead; they aren't done. God created each child with gifts. We have to help them uncover their gifts." I about jumped across the table Evelyn Lozada style one day on this man who suggested that you have to give up on some people. Not our babies! God gave them to us to guide, and direct and like Dr. Perry, I believe we have to help them find their gifts. Hell, many of us don't know what we want to do.

That's all for now. I'd love to hear your thoughts ...


Lessons from the schoolhouse