What's your position?

When I was little and kids used to tease me my mother would always say, "Sticks and stones may break my bones, but words will never hurt me."

There is some truth to that statement. Sticks and stones may break my bones.  The untruth - words do hurt, and can damage your business or personal reputation. What people say about you or your brand or how they view you and your brand can be detrimental. So, what can you do about it?

Position yourself.

In public relations and marketing positioning is the process by which we try to create an image or identity in the minds of our target market for our product, brand or organization. Quite simply it is us telling you how to think about our product, brand or organization.  It's a simple concept.  Tell people how to refer to you or what you want to be known for all the time and eventually they will get it.

The lesson. Determine how you want to be viewed and tell people. My position? I am Brandi N. Williams, an Accredited Public Relations professional and owner of studio b public relations.My company's position? studio b public relations is a socially conscious public relations firm dedicated to working with individuals, businesses and organizations that make giving back to the community a priority.  We offer b'lessons - PR lessons - on our website. Follow us @studiobpr and @beablesson (Tweets about all things positive). What's your position?