This sample Discovery Reflection was created after a 30-minute conversation with the founder of a governance framework for Black-owned businesses. While his framework was technically strong, prospective clients struggled to quickly understand its value.
Using the ALIGN methodology, we explored the gap between what he intended to communicate and what others were actually experiencing.
By the end of the conversation, he had clarified his ideal customer, reframed his value proposition, identified new partnership and speaking opportunities, and left with greater confidence in how to tell the story of his work.
This reflection is shared with identifying information removed.