This year, 2016, is one of the biggest elections in the history of the country - and the strategies the candidates are employing to reach the people demonstrate this. There are things your brand can learn from politicians.
- They are effectively building lists of people that they leverage between public appearances and debates.
- They are using these lists and social media to tell their story, in their own words. When misinformation is reported, they don't have to count on the news to share their story. They amplify their message using their lists and social media accounts.
- They are aggressive and consistent with communication.
- Their messages tell a story.