I told you so. I told you that getting back to the basics was the best way to improve revenue; lower costs; manage business and industry trends and issues; and make customers happy. Seems like I am not the only one that thinks so. WOMMA (Word of Mouth Marketing Association...and yes, that is a real thing) thinks so too. Check out what they have to say http://www.womma.org/pages/2006/11/womma_offers_un.htm.
The lesson. Stop wasting time and get back to the basics. Engage your customers face-to-face.